Agenda

iHollywood Mobile Conference

8:00 a.m. - 9:00: Registration and Networking

9:00 - 10:30: Presentations: American Television in China, Pulse Entertainment, PacketVideo

Film on the Go: Mobile and Wireless Opportunities for Movies and Other Video Content
MTV, Fox, Disney, ABC News and other programmers are creating video and film shorts specifically for mobile phones. Carriers like Sprint and Verizon are promoting video-on-demand, streaming news, music video and other content to their customers.  How do filmmakers, distributors and carriers make deals? What’s the market potential and how can you get involved?

Steve Harris, Director of Product Management, PacketVideo
Jim McLaughlin VP Business Development Pulse Mobile
Bill Volk, CEO MyNuMo
Adam Levin, CEO, CinemaElectric
Moderator: Michael Polin, CEO, American Television in China, International

10:30 - 10:45:  Break

10:45 - 12:30: Presentations: Coughlin Associates, Hyperfactory, MOD Systems

The Digital Content Revolution:   Distribution from Broadband, IPTV, HDTV, Mobile and Digital Cinema

Bruce David Eisen, Digital Advisors
Paula Montando, CEO and Founder, Short Brain TV
Derek Handley, CEO, The Hyperfactory
Rob Caldeira  Senior Product Manager Focus Enhancements
Anthony Bay, Chairman and co-Founder, MOD Systems
Moderator: Thomas Coughlin, Coughlin Associates

12:30 - 1:30: Lunch (Lunch is not included with your paid ticket)

iHollywood Digital Conference

1:30 p.m. - 2:30: Registration for 2nd conference

2:30 - 3:00: KEYNOTE: : Making and selling movies using the unique characteristics of broadband and digital cinema
Most of the studios, and millions of YouTubers, are using broadband to distribute regular linear film and video. But broadband is not just a method of distribution: it is a new medium. And like any medium, if you respect its unique characteristics, it will reward you. We will look at what happens when you use the characteristics of broadband as a medium and put interaction INTO live-action video. We’ll see an example with Sir Ian McKellen which was nominated for an Emmy and a British Academy Award. We’ll see an interactive video which helped win a Gold Lion at Cannes. And we’ll see simple techniques which could help market regular films online in a far more dynamic and powerful way than regular interviews. I'll also demonstrate that there is also potential for interactivity in digital cinema: as a form of advertising or even as content in its own right.

Martin Percy, Senior Interactive Filmmaker, British Telecom

3:00 - 4:30:  Presentations: Macrovision, eDef Media Labs

Digital Technologies to Enhance Film Creation, Acquisition, Distribution and Monetization
Hollywood’s tech experts discuss how digital tools are transforming the business of film and television, and the impact on creative expression. We’ll consider: the outlook for digital filmmaking and exhibition; prospects for digital television; how studios are rethinking the tools and talent they use; the disruptive technologies to watch; and the impact of home theaters and high definition.  We’ll also discuss how filmmakers protect their digital rights against piracy on the Internet and bootleg DVDs and the most appealing digital rights management strategies.  

Kevin Schaff, Founder and CEO, Thought Motion Equity
Richard Bullwinkle, Chief Evangelist, Macrovision
Bradford Auerbach Senior Entertainment Executive, Digital Entertainment Services Hewlett-Packard Company
Ron Atkinson, principal, eDef Media Labs
Moderator: Krishnan Rajagopalan, Vice President, Digital Media Technologies Motion Picture Association of America, Inc

4:30 - 4:45: Break

4:45 - 6:00: Presentations:  MovieSet, Crackle, Signiant, Capzles

Using the Internet, Social Networks and User-Generated Content to Sell and Market Film
Broadband video is fascinating to consumers, but that doesn’t necessarily translate into money for filmmakers and distributors. A look at some of the models for selling film and video on the Internet and emerging digital platforms, including pay-per-download, advertising and subscription and what these new ways of monetization mean for the future of DVDs and television. Also, we consider the role of social networks and user-generated content in online video sales and marketing.

Steve Walton, COO, Capzles
Ethan Applen, Director, Business Development, imeem
Jason Klein, President and co-CEO, Special Ops Media
Tony Liano, VP, Programming, Crackle
Tom Ohanian, VP Product Management, Signiant
Colleen Nystedt, CEO MovieSet
Moderator: Michael Stroud, CEO iHollywood Forum